YOTV has in partnership with MTN Uganda launched a redesigned YOTV Application on Friday.
This App has the largest collection of content that includes movies, live TV, live Radio, Music, Comedy, Motivational podcasts, Kids entertainment and much more. Our local video-on demand options are unrivalled. While unveiling the new app at MTN Headquarters in Kampala, Aggrey Mugisha, the YOTV Channels Chief Executive Officer said that they have expanded their current offering from a few options to a large variety of live and video-on-demand content covering over 60 live TV channels, over 50 live radio stations, over 140 artists and comedians, music, over 2000 movies and so much more.
“We couldn’t have done all this without our great partner MTN and of course our brilliant content creators. We are thus excited to engage with more content creators to walk with us this journey including musicians, filmmakers, comedians, and others,” he said.
As YOTV evolves into a super entertainment app, Mugisha said that it has unveiled several new products including; Bolingo Extra that is all about Ugandan Music, Comedy and Reality Shows, Muto, a product designed for Kids’ edutainment (a creative mix of education and entertainment) and Kibanda Express a Ugandan movies platform has been redesigned and given a better user interface and user experience.
Another new channel is e-Mikolo, that showcases captivating events for the Ugandan audience.
Susan Kayemba, the MTN Uganda Senior Manager for Digital Services said that MTN’s partnership with YOTV is hinged on MTN’s mission to champion local content consumption by offering clients a seamless yet convenient and affordable platform.
“The potential of YOTV channels to take local content to the world is absolutely undebatable. With the newly unveiled products, we are optimistic that more people will enjoy more Ugandan content. As MTN, we are here to support Ugandan Innovations and YOTV is the epitome of this,” she said. Kayemba added that the YOTV subscription comes with data so customers enjoy more tv anytime, anywhere. “The MTN and YOTV partnership is underpinned by MTN’s commitment to leading digital innovations for Africa’s progress as enshrined in its Ambition 2025”.
According to Mugisha, the launch of the new YOTV Channels app follows many months of hard work and considerable investment that has gone into development of new products and improved customer experience. This, he said has among others involved setup of a dedicated data center which has boosted capacity for our customers to rewind and catch-up on missed live content up to 4 days in the past and while being able to record unlimited future content.
YOTV Channels App was launched in February 2020 right at the wake of the COVID-19 global pandemic phenomenon. While many companies collapsed due to the pandemic challenges, YOTV Channels weathered that storm has grown from strength to strength.
MTN Uganda is apparently the largest telecom company in Uganda, with a vision of leading the delivery of bold, new digital world to customers. “MTN believes that our culture is a strategic asset enabling our success. We express our culture through our values and vital behaviors. We believe in a culture of candour, collaboration and complete accountability to be done,” Kayemba said.
MTN, she said has continued to invest in its coverage and infrastructure including 3G, 4G.