Hot 100 Radio discontinued their broadcasting services as a radio on Friday 11th March 2021.
Through a statement posted on their social media platforms, the Radio Simba sister station informed its ardent listeners that it wont broadcast as HOT100 on the frequency 100.9 MHz. At the time of its closure, Hot 100 had spanned over two decades. Its that radio station that revolutionized urban youth radio programming and most millennials related with it due its massive airplay of RnB and Hip Hop music that this generation fancied a lot.
At the time of halting its broadcasts, the Bukoto based stations audience and engagement had had severely dropped. Hot 100 radio had one of the most controversial market entry. Its proprietor Isaac Mulindwa paraded skimpily dressed fine girls dressed in red hot pants at all strategic rounds in Kampala giving out the radio flyers something that caused a stir. Hot 100 radio is credited for popularizing music genres like Hip Hop and RnB as well as bringing great on air personalities like Flavia Tumusiime, Tinah Fierce, Brian Mckenzie, DJ Gero, Captain DMS, Mason, King Shovon Malcom, Big Kahuna among many others.Â
Although the station announced closure on Friday, to date, the radio is operating via 100.9 frequency with uninterrupted music of various genres playing all day and night long. When COVID 19 hit, it came with a struggling global inflation which threatened economies, media companies were deprived of billions in advertising revenue. Most Human Resources at Media houses had to scale down on their employees due to this hit and for some, just like Hot 100, they got to this point of closure.
