With the return of events earlier this year, Club Pilsner once again partnered with Brand Purple Uganda Limited in their countrywide Purple Musical tours. Happening for the first time since the lifting of the Covid 19 lockdown and halt on events, Purple party, the biggest celebration of Ugandan music made a return on Saturday. The highly attended party went down, following months of preparations and activations leading up to the D-day.
As is the tradition, the Purple party was hosted by Multi award winning TV Personality Douglas Lwanga and took place at Mbale Ss grounds and it was here that top entertainers including BET award winner Eddy Kenzo, Pallaso, DJ Zato, Mesach Semakula,Grenade, Feffe Busi, Nina Roz, Zex Bilanjilanji, King Bella, MC Mariachi among any others entertained those in attendance.
The event that most recently saw Club Pilsner hop onto it as a sponsor is known to bring together music lovers from Different walks of life to enjoy entertainment from big lineups of Ugandan singers, deejays, emcees and comedians. Commenting on why as a brand, they came on board to support the event, Joel Galla, the Nile Breweries Brand Manager Club and Premiums said, “We have walked a journey with Purple party and we believe in their vision which is celebrating everything Ugandan entertainment. After two years of lockdown and the ban on events, we are delighted to see that Purple party has isen up again and continues to pursue their similar vision. We are happy to be on board and will sponsor all the tours to make sure we reach out to all corners of the country”.
On his part, Douglas Lwanga, the official host of Purple parties thanked Nile Breweries and Club Pilsner in particular for always supporting the Ugandan music industry and helping groom talent.
“Club pilsner has not only been supporting Purple party but the whole arts industry at large and we as players in the industry are very grateful to you” Lwanga Said.
He went ahead and highlighted Club Pilsners online concerts dubbed “Club Beatz at Home” which provided opportunities for artists and excess to earn some money during the lockdown aswell as reconnect with their fans.
