#EXCLUSIVE: Gen Salim Saleh teams up with Producer Washington & Talent Managers to promote Ugandan sound Afrodongo

Ugandan music is as diverse as the ethnicity of its people. In Uganda, music is different from one region to another and has its roots from more genres that have been passed from one generation to another.

Due to varieties in music, popular music was created from such a large variety thus forming the hybrid music enjoyed by the people of Uganda among them was Kadongo Kamu.

Later music genres drew from Kadongo Kamu which was an influential music style with unique sound in Uganda and currently, because of the effects of globalization, Uganda, like most African countries, has seen a growth in modern audio production. This has led to the adoption of western music styles like Dance hall and Hip Hop. Current Ugandan popular music is part of the larger Afropop music genre, something that has purely made Uganda fail to own a unique sound for its music.

In a bid to find a solution to this problem, Gen Caleb Akwandanaho populary known as Salim Saleh has teamed up with producers and Talent managers to promote “AFRODONGO”, a unique Ugandan music sound. Our inside sources have revealed that through the Operation Wealth Creation (OWC) Director of Operations Sylvia Awori, Gen Saleh identified senior music producer Washington to handle this program.

Washington, well known for producing big music hits not only in East Africa but across Africa is expected to identify talents, produce the sound and then have every Artist attached to a professional talent manager for onward Afrodongo music promotion.

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“While the music industry stakeholders camped in Gulu, Gen Saleh got to understand how the music industry operates and appreciated its value chain. He is now aware that a song starts in studio with a producer, there is an artist, a song writer, an artist manager and many other parties in the chain.” our sources disclosed.

Having owned an entertainment joint back then, Gen Saleh is undoubtedly a fan of the arts and creatives industry. Our sources further reveal that Saleh loves Ugandan music especially Kadongo Kamu and always questions why Uganda does not have its own unique sound. In his own words he said,

“CONGO HAS LINGALA, SOUTH AFRICA HAS KWAITO, I HAVE COME TO LEARN THAT TANZANIAN HAS BONGO FLAVA’ WHY CAN’T WE ugANDANS WITH OVER 50 ETHNIC GROUPS HAVE ONE UNIQUE UNIFYING SOUND”

Are Ugandans making Western music? asked one musician attending a workshop facilitated by Stephen Budd of Stephen Budd Management and Africa Express (he has more than 30 years’ experience in the music industry) “Yes, Uganda has quality musicians but their music cannot appeal to international audiences if musicians are making copies of Western music, they need their identity”, Budd says.

With the birth of AFRODONGO, all eyes are now on Producer Washington, this project needs consistency and sustainability, hopefully he sticks to it because he is a well known good starter but a poor finisher.

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